Magnum by Safari Appoints Saif Ali Khan as Brand Ambassador, Marking a New Chapter for the Luggage Brand

MUMBAI, India, 7th September, 2026: Magnum by Safari, the luggage brand from Safari Industries (India) Limited, has announced Bollywood actor Saif Ali Khan as its Brand Ambassador. The partnership brings together Saif's distinctive personality and effortless individuality with Magnum by Safari's 'Swag On The Move' proposition, which focuses on making contemporary design, functionality and affordability accessible to the modern Indian traveller.

Known for his simple yet sophisticated persona and effortless confidence, Saif Ali Khan embodies a distinctive sense of swag. His personality naturally aligns with Magnum's belief that individuality is about owning who you are and carrying that confidence wherever you go.

With trolley bags starting at ₹1,400, Magnum by Safari offers durable trolley bags and duffle bags at accessible price points while remaining relevant to the mass consumer. The brand goes beyond functionality, bringing together design, durability and value to make luggage an expression of personal style.

Commenting on the announcement, Mr. Sudhir Jatia, Managing Director, Safari Industries (India) Limited, said, “Magnum by Safari has quickly emerged as a top luggage choice on Flipkart by delivering on a clear promise: premium quality, modern aesthetics, and exceptional value for the style-conscious traveller. Our partnership with Saif Ali Khan perfectly embodies this vision. His timeless sophistication and effortless style reinforce our commitment to contemporary design while increasing the brand affinity to a wider, dynamic audience across India.”

Speaking about his association with Magnum by Safari, Saif Ali Khan said, “I'm drawn to the brand because it offers good design at an affordable price, without compromising on style or character. Magnum by Safari feels like a natural fit for the way I travel - simple, confident and with a sense of style. I like how the brand brings together thoughtful design, durability and functionality in luggage that is made for life on the move.”

The campaign featuring Saif Ali Khan will roll out across Magnum's key brand and consumer touchpoints, including Flipkart, the brand's exclusive selling platform, bringing the association to consumers through a series of campaign-led initiatives.